Today’s Creative Find: Wines That Rock (Literally)

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The world is a creative haven – I discover this notion more and more everyday. Today’s great creative find? Well…..wines that rock. Literally.

Wines That Rock is a company that produces wines completely inspired by rock ‘n roll music and the mythology behind it. Each blend is specifically chosen to compliment the attributes of a particular band. But don’t let the catchy brand name and eye-pleasing labels fool you, these boys don’t sacrifice quality for beauty. They’re 100% dedicated to great-tasting wines and quality at their core, which is probably why they’ve racked up great reviews.

That doesn’t catch your attention? How about an inventory that includes:

  •     Grateful Dead
  •     Pink Floyd
  •     The Police
  •     Rolling Stones
  •     Woodstock

 

Below is an excerpt from their website detailing the thought behind the names and ingredients of their wines…..

Making Rolling Stones’ Forty Licks Merlot:

“For the Forty Licks Merlot, I wanted to work with a wine that captured the essence of what the album was about. Forty Licks, it’s forty tracks covering the Rolling Stones from the 1960′s to just a few years ago, and it’s really a statement of timeless classic rock. Merlot is a variety that captures that in a sense as well. Merlot has been around for a very long time. Some of the most expensive bottles in the world out there right now are Merlot as well. So with the Merlot, I wanted to capture the essence or the attitude of the variety grown here in Mendocino County. Certainly a lot of flavors of black cherry, a bit of mint, and some apricot in there, so some interesting fun things, and certainly a little bit of cedar on the end of the whole wine. A great wine for us and a lot of fun. Read more about Forty Licks Merlot.

Making Woodstock Chardonnay:

“So for the Woodstock album Chardonnay really made a lot of sense because the soundtrack contains a mixture of music. There’s soul, rock and roll, and psychedelic that’s going on – a little bit of everything. It was a revolution. So it made sense to go with Chardonnay because here in Mendocino County we have great expression of the land through Chardonnay. Some other areas, they make Chardonnay that’s very mute, it doesn’t have a lot of expression, so they tend to throw a lot of make-up at it in the form of oak or malolactic fermentation which creates a strong buttery character. Around here, we just let the fruit shine and make very pure wine. I get a lot of Asian Pear Apple flavors out of this, certainly some tropical fruits in there as well and some great acid on the finish of this wine. It makes me think of bottled sunshine – really the idea behind this wine.”  Read more about Woodstock Chardonnay.

Making Pink Floyd’s The Dark Side of the Moon Cabernet Sauvignon:

“On the other side, the Dark Side of the Moon by Pink Floyd. Cabernet Sauvignon made alot of sense  because it needed to be a wine that was haunting, and when I say haunting I want to think more of not just the cassis flavors that shows through the black current streak, and a little bit of chocolate that’s in there as well. But there’s going to be other things that you probably never recognized before that are in this wine just because it’s so jam-packed with complexity, like the album it can take and transport you to different places. If you paired the wine with that, I think it’s going to take you to some wonderful vistas.”  Read more about The Dark Side of the Moon Cabernet Sauvignon.

You can check out their website HERE to learn more or place an ORDER of your favorite rocking wine.

Another day, another great find.

(all photo & excerpt credits belong to www.winesthatrock.com)

ABSOLUT Celebrates 30 Years of Going Out & Coming Out #LGBT

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This is a vision of outrageous freedom from David La Chapelle. David chose to shoot on a beach in order to emphasis the sense of coming from the darkness into the light. From there every element that is coming out of the iconic ABSOLUT bottle-shaped closet contributes to that sense outrageousness and freedom. All the people are representative of the LGBT community and contribute emotionally to the sense of joy and celebration of the 30 year anniversary of ABSOLUT’s involvement with the community. Each element does not neccesarily “mean” something or “symbolize” something – each contributes to the whole. And each is very uniquely David – outrageous.

Advertising Agency: TBWA\Chiat\Day, New York, USA
Chairman & Chief Creative Officer: Mark Figliulo
Creative Director: Sue Anderson
Creative Director / Art Director: Hoj Jomehri
Art Director: Brantley Barefoot
Copywriter: Jim Therkalsen
Head of Production: Robert Valdez
Director of Art Production: Teresa Rad
Photographer: David LaChapelle
Retoucher: Stella Digital

Ad source: Ads of the World